This program is designed to extend student understanding of various aspects of communication studies through observation and analysis of and participation in the application of communication practices across the Communications and Media Industry. In the first of two courses, students will be introduced to aspects of Communication Studies and practice writing informational and persuasive texts across contexts and analyzing how information and persuasion are delivered to them. This will include an introduction to the history of advertising and analysis of advertising strategies; an introduction to publishing and consideration of the evolution from print to digital publishing; an introduction to news media and broadcasting, and emerging trends in the field; study of the intersection of visual and spoken communication in documentary film and digital media; the role of social media in advocacy (from nonprofit to marketing); and various forms of integrated communication.
The second course is a colloquium in which students are hosted by various large and small companies and nonprofit organizations and invited to observe how aspects of communication and communication skills drive their work. Our hosts include publishers, news organizations, advertising and marketing firms, and various nonprofit advocacy groups and community programs, along with companies specializing in public relations, human resources/talent management, integrated communications services, digital communications and social media optimization. Onsite visits allow students to learn about the many applications of communication skills through a combination of lectures, tours, job shadows, and externships. Specific companies and speakers vary each semester, but may include Peppercomm, Mediacomm, Havas Health, Porter Novelli, Aéropostal, Geometry Global, Grey Group, Time-Warner Media Lab, Fox News, Hachette Publishing, Penguin Books, Cengage, AOL, Google, Twitter, Bloomberg News, Common Good Productions, Poets House, and Equal Rights Advocates; we will also study how at least one New York City monument or museum uses communication as part of its mission. These could include The Irish Hunger Memorial, The 9/11 Museum, and The Tenement Museum.